Connecting Data Analytics with Cutting Edge Franchise Strategy

Selling to the Franchise Market?

Don’t miss out on 40% of the franchise market. What you need to know about new and emerging franchises.

What type of new brands are entering franchising? Are there patterns or trends that are prevalent among the majority of new franchises?

The franchise industry is an innovative marketplace made-up of a wide and ever changing range of business concepts. New franchise brands appear in the market every day. They push the boundaries of industry and sector, they test new customer demand, and they take advantage of changing technology. While there are some notable exceptions, most of these brands – these concepts – have few existing units and very small corporate footprints.

This report focuses on the 85% of new brands that are true start-ups. The report tells the stories of these small business owners before they started franchising, and then examines their journeys and experiences as they grow through franchising. The research analyzes franchise system growth in the first five years of franchising, incorporating survey analysis and phone interviews that dig deeper into new franchisors’ backgrounds, motivations, experiences, and challenges.


About the Analyst


Anya Nowakowski

As an analytical “triple threat” Anya brings to the table laser sharp analytical capabilities, an ability to translate data into workable solutions for her clients, and an inquisitive mind that leaves no stone left unturned.   Her research at FRANdata focuses on business intelligence custom research projects. Anya has worked on custom projects analyzing marketing trends across the franchise industry, identifying demand for digital marketing solutions, and assessing best practices for franchise financial performance representations.

Anya brings with her a background of qualitative and quantitative analysis. Coming from the policy world, she analyzed the impacts of federal policy on local governments. Anya’s research and analysis focused on local government finance, economic development, and infrastructure policy, especially with respect to funding and financing. Anya is a published author of many news articles, and research and policy reports.