FRANdata’s in-country director of research at-large Peter Schwarzer analyzes the German hair care sector in this in-depth report. The German hair care sector has been devastated by fierce pricing wars. It is highly fragmented and presents many challenges, not least due to regulations and required licenses. However, franchised concepts have tremendous opportunities to establish themselves as players in Europe’s largest economy. Learn more about store revenue and expense trends, Germany’s spending power and demographics, the competitive landscape and what rules and regulations apply to your brand. More importantly, find strategic advice on how to use the franchise model to successfully enter the German market.
Check out the report outline for more details.
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